Categories
Archives
Search
Using a ghostwriter to craft your free reprint articles and marketing materials is an excellent way to maximize your time and profit. The fastest and most effective way to find a freelance ghostwriter or editor is to post your writing projects on an on-line service like Freelance Work Exchange at http://tinyurl.com/3v69r. This allows interested writers to submit their proposals to you. It makes short-order of a needle-in-a-haystack task.
If you’ve already posted a writing opportunity, you’ve probably received several proposals and/or bids from interested writers. Whether you’re already working with a ghostwriter or still considering potential candidates, you want to develop a working relationship that is both professional and congenial as well. This will allow you to maximize the benefits of having your own ghostwriter.
Working with your ghostwriter should be an easy and productive experience. After all, removing the pressure of not having time to write and still gaining exposure through marketing with articles is your purpose for even considering a ghostwriter. It may take a few projects and a little time to develop a good working relationship with a regular ghostwriter, but there are several ways that you can help the process along from your end.
- Your ghostwriter is not your employee, at least not in the traditional sense. Remember, freelance writers offer their services on a contractual basis. You can’t expect your ghostwriter to drop all other projects to work on yours exclusively, without prior notice. By developing a good working relationship with your ghostwriter you can be assured that they will give your projects priority.
- Be open to suggestions from your ghostwriter. He/she may have powerful ideas that can help you target your audience more effectively. Don’t be afraid to ask for his/her ideas or opinions, especially if he/she has been writing for several years. While the subject of an article is always your decision, your ghostwriter may have an article idea that could be very productive for you.
- Offer ongoing and/or continuing opportunities. One of the best ways to guarantee that a professional is always enthusiastic about writing for you is to offer projects on a regular basis. You’ll often be able to receive a less than standard rate for services once you’ve established yourself as a recurring client.
- Mix it up a bit in your writing opportunities. Here’s where you get to expand your work and also increase your exposure in marketing with articles. If there are related subject areas in which you are involved offer your ghostwriter opportunities to help you with these as well. Remember that you can ask your ghostwriter to rewrite sections of your web site, proofread your correspondence or write proposals. This helps keep things fresh for the writer when you allow him/her to focus on other subjects or other areas of writing.
- Be flexible. If your ghostwriter delivers an article with which you are truly displeased allow him/her to do some editing before you completely reject the piece altogether. When making directives for specific editing requests try to explain why you are making your request. This can help your ghostwriter learn your particular preferences and help further develop his/her ability to write from your perspective.
- Be reasonable regarding timeframe for delivery of your article. All work takes time and as you already know, so does writing in particular. Try to offer new projects far enough in advance that your ghostwriter has time to produce his/her best work for you. Even if your ghostwriter is an expert in your subject and works well against short deadlines, he/she can usually produce a better article for you if not pressed for time.
- Money talks, but not always the same language. You may be surprised to learn that many professional ghostwriters are more drawn to regular work than a one-time-shot larger payment for writing an article. As I often say, writers are real people with real lives and financial commitments like everyone else. In offering your projects to a different writer each time you’ll definitely receive a variety of work, but you won’t have much security. By working with one or perhaps two ghostwriters you’ll have the benefit of knowing what to expect in their work.
- Don’t keep your ghostwriter’s name a secret. Sharing the name of your ghostwriter with other people who may have a need for his/her services goes a long way in maintaining a successful relationship. Not only is it the most genuine compliment you can offer, it is also one of the most effective ways of ensuring that you’re a valued client. Even freelance writers who have built a regular client base are almost always accepting new opportunities, if only as filler projects during slow times. Sharing your ghostwriter’s name demonstrates your value of their work. You can be the first name to whom your ghostwriter likewise makes referrals in your area of business and/or expertise.
- Pay your ghostwriter’s fees promptly. Many ghostwriters charge a deposit or in-advance payment on projects that they accept as a standard for doing business. However, some do accept work without a deposit. Whichever agreement you reach with your ghostwriter, it is important that you honor that agreement just as any other contract for professional services by making payment upon receipt of services.
(c) 2004, Davis Virtual Assistance. All rights in all media reserved. Permission for reprint granted to all venues so long as they are opt-in.
About The Author
Bonnie Jo Davis is the author of the e-book: Articles That Sell: Use The Best Kept Secret To Promote Your Business For Free! For more information about Bonnie her e-book visit http://tinyurl.com/5wnmm.
Bonnie@ArticlesThatSell.com
In order to succeed in your dissertation project, you should establish steadfast relationship with your advisor. This is especially important if you are a PhD. One should never forget tat there are two steps in the advising process, the first stage is when a student takes course and the second one is a dissertation process. In order to succeed however, one should have the advisor at each stage of this process. Te student in this case has more possibilities to make acquaintance with his advisors, and thus understand better which one of them will suit his needs.
This important process is very important for the students and advisors alike. But advisor should act like a mature and responsible person who, unlike the student, has had much more experience in advising of the completion of dissertation. Te advisor should give special attention to all requests of the student as well as his comments or observations. If an advisor is requested to read the draft of the dissertation, he should read it and evaluate it, providing specific comments to the work submitted.
On another hand a student should prepare thoroughly for each meeting with his advisor (it might advisable to prepare a detailed plan of the meeting as well). One should remember that an advisor can not allocate unlimited period of time to the student, so a student should be succinct and provide his advisor wit as much detailed information as possible. If a student has some proposals to resolve some controversial issues of the dissertation that is being prepared or some new ides on the subject that is being researched, he should prepare them in advance and write them down. It is a prerequisite, because your advisor would more likely provide you with the feedbacks on the particular piece of writing.
How to contact with your advisor.
Usually, it should not be a greet problem, especially in this era of mass communications. Sometimes, it more useful to communicate via email or leave voice messages, however your advisor will be able to indicate the best way of communication with him.
One should not be shy, it is especially important for foreign students, who sometimes experience difficulties with their English, and do not want to sound awkward. One should understand that your communication with your tutor and advisor is one of the most important parts of your dissertation writing process, and one that should be prepared thoroughly in order to make all process successful.
Learn more about it here Dissertation and Thesis Writing Service
The demand for a good Internet content provider is huge and growing all the time. The problem is that many an Internet content provider hardly acknowledges this fact and neither do they understand why there is such a huge and growing demand for their services online.
Apart from the number of blogs just exploding out there (it is said that there are 40,000 new ones created daily) the rise of such lucrative PPC affiliate programs such as Adsense has created a huge new demand for well written, entertaining and yet keyword-rich articles. This means a huge, growing and virtually insatiable market out there for a good reliable Internet content provider. Sadly, few are fully exploiting the situation.
Internet Content Provider Strategy
I know dozens of fledging Internet content providers who have no idea how to select keyword phrases that will get the attention of search engines, thus guaranteeing tons of free traffic. Yet they expect webmasters to give them content writing assignments.
There is no way that you will be an effective Internet content provider without this skill that is so easy to learn. Start with your very own blog designed to attract traffic from your would-be clients. Learn how to select keyword phrases that are not to competitive and within a few weeks you will not only have huge numbers in traffic, but some of them will be converted into your regular clients for the Internet content provider services you are offering.
Do apply for Adsense and get an affiliate program running so that you maximize on the revenue from the traffic you are receiving.
Conclusion
There is really no other way of ensuring a huge and steady flow of clients who will pay your asking price (within reason) for your Internet content provider services. Visiting sites where writing jobs are posted and doing the other things many Internet content providers do in search of clients will not cut it. In fact it will only put you in direct competition with other Internet content providers and writers and the result is that even if you are lucky enough to land an assignment or two, it will be at a rate that is just too low.
Christopher Kyalo is a successful online entrepreneur and publisher. Read the other parts of this article at his self publisher blog.
Want to gain added exposure at a trade show? Consider sponsoring a professional speaker at the attendees meeting. But don’t just settle for a banner on the stage with your company name. There’s much more leverage you can get from a top flight professional speaker.
Having been the sponsored keynoter at major conferences, I am amazed how many sponsors respond with astonishment when I suggest ways they can use me. Consider these additions:
(1) Make sure the speaker is versed in your product or service. If possible and appropriate, the speaker might be able to use your company as an example during the presentation. For example, in addressing the administrators of law firms, I spoke about the importance of strategic alliances so the right work is done by the right people. The sponsor, Pitney Bowes, handled printing, mail room services, etc. in a manner that was be both efficient and cost-effective for the firm. Pitney Bowes served as a great example of a strategic alliance!
(2) Use the speaker for both a keynote and a break-out. Many speakers offer a daily fee which means you can use them for more then one session in a day. This strategy ensures that every attendee, no matter what their schedule, will have the opportunity to see the speaker in action.
(3) Ask the speaker to write an article that can be reprinted with your company logo and given away free at the booth. The speaker can be in the booth, autographing the article. Print the article in your company newsletter or magazine for those who could not attend.
(4) Ask the speaker to sign books in your booth and greet people. Give away the speaker’s book at your booth for the first 100 people. You’ll be amazed at how much traffic will instantly show up. A variation on this theme is to split the give-away into morning and afternoon, thus generating traffic at different times of the day
(5) If possible, work with the speaker to use either her core message or the speech title as part of the background in the booth. This not only reinforces a learning point, but identified your company to all attendees and not just the ones who attended a session.
(6) Print up a postcard with your company information AND the speakers key learning points. Mail it after the trade show to everyone who attended the conference. In fact, a really classy gesture is to write a cover letter about your company and WHY you sponsored the speaker. Mail it in a hand-addressed envelope and enclose a wallet-size card with the speaker’s main points.
(7) Consider hiring the speaker to follow-up with attendees by sending out a regular article or newsletter by e-mail sponsored by your organization. This reinforces the speaker’s message for long term results and provides additional exposure for your organization.
(8) If the fit is a good one, consider sponsoring the same speaker within your organization. So often, rank-and-file employees do not get to attend conferences. The prevailing view that “sales and marketing have all the fun” can be countered if you bring what your learned back to the corporation. And continuing education is one of the top three retention factors.
To sponsor a speaker for a one-hour session leaves value and opportunity on the table. When you match the association’s needs with your business objectives and strategically avail yourself of whatever services a professional speaker can offer, everyone becomes a winner!
(c) 2004, McDargh Communications. All rights reserved. Reprint rights granted so long as the article and by-line are kept intact.
About The Author
Eileen McDargh, CSP, CPAE is one of top-ranked women business speakers in the United States. She’s authored numerous books the newest of which is The Resilient Spirit, radio commentator, and serves on the Board of Directors of the National Speakers Association. http://www.eileenmcdargh.com
Eileen@EileenMcDargh.com
Checking my e-mail one Sunday morning, I immediately noticed a message. A chill went down my spine. The subject line said, “your e-book has been stolen”.
I always knew something like this could happen, but never thought it would happen to me… and so soon! I have only released my e-book a few months ago, and already the “digital pirates” went to work.
E-book theft is the biggest fear authors have, especially if they are working on their very first e-book, their “baby”. Most new authors take months writing their e-books, and are worried that as soon as their e-book “hits” the Web, it will be stolen, copied, illegally sold, or even given away.
I. How exactly does an e-book get stolen?
Sharing computer files between friends, family members and colleagues is not a new concept. People have been doing it for decades. But now that they can do it remotely, the number of files shared (e-books and software) has greatly increased.
This is not the authors’ main concern, though.
It’s the people who get their hands on your e-book and make money reselling it to others in some shape or form. An e-book may be copied, re-written, extracted from, packaged with other e-books, and illegally sold on thieves’ web sites.
The worst case, though, is when a thief decides to really make a big chunk of money on your e-book and offers Resale Rights to his customers. This simply means that anybody who buys your e-book from him will also be “allowed” to resell it to others.
Now the Internet is literally flooded with your e-book, and you begin to notice a huge drop in sales AND your income. Every author’s worst nightmare.
II. Why would anyone risk getting caught?
While e-books are extremely easy to publish, they are just as easy to steal. “Digital pirates” know it, and take this risk in exchange for making a few bucks (well, actually “my” thief claimed to have made over $10,000 selling my e-books. To this day I don’t know if this is accurate, but I am sure it turned out quite profitable for him).
Most people who steal other people’s digital products have no respect or appreciation for hard work and talent it takes to produce a quality product. “You put a few words together and now charging $50 for it!”, complained the thief in one of his messages to me. (How ironic - I thought it was my place to complain!)
An e-book is mostly prone to theft when 2 things are true:
a) The topic is hot and in demand, so it will be easy to make money selling it.
b) If you sell Master Reprint Rights to your e-book, which makes it difficult to track who resells it legally and who has not paid for the rights to sell it.
(See more about Reprint Rights at: http://www.firstbusinesswebsite.com/articles/reprint_rights.html)
III. What steps to take when it happens to you?
If you have just discovered that your e-book is being illegally sold on another web site, stop. Take a deep breath. Has your e-book been really stolen? Go through this list to rule each situation out:
a) You sold Reprint Rights to this person and forgot about it b) This merchant simply sells a demo version of your e-book c) This merchant has purchased Reprint Rights from one of your authorized reseller (who holds the Master Rights to your e-book) d) The e-book has a similar title and content, but is not YOUR e-book.
e) The seller may be not aware that he is infringing on your rights, and is selling your e-book by mistake (this is only the case if you offer Reprint Rights to your e-book)
If you ruled every item on this list, it’s time to take action.
1) Find out the name of the person who is reselling your e-book. You can do this by doing a “Whois” search on Network Solutions web site (www.netsol.com). The search will reveal to you the name of the person who registered the domain name for the illegal site, his e-mail address, mailing address, and a phone number. There is no guarantee that this information is 100% accurate, but it’s worth a try.
Your perpetrator’s web site may also contain his name and e-mail address. Your first step is to send him a polite but firm message. Ask for an explanation, and wait 24 hours for his reply. If you do not get a response, or he refuses to remove your e-book from his web site, move on to the next step.
2) Find out the name of the hosting company, domain name registrar, and the Internet Service Provider (ISP). The hosting company may be listed under Technical Contact when you do the “Whois” search, or under “Domain Servers” at the bottom of the listing. It may look something like this: NS181.PAIR.COM. Enter this address into your Internet browser location bar and you will see that this site belongs to www.Pair.com.
The ISP may be located right in the person’s e-mail address. For example, if the e-mail is jsmith@earthlink.com, then the ISP is Earthlink.com. If the web address is hosted by a free hosting company (e.g. www.tripod.com/members/~jsmith) then grab the phone number of their customer service or even a fraud department.
Contact as many of these agencies as possible to inform them of the situation. Firmly ask them to suspend their services for this client. Always be calm and polite in your first message.
Charles Petit, an attorney and the webmaster of authorslawyer.com says that “Some ISPs… claim that they will not take any action without seeing the certificate of copyright registration. Don’t believe them. This is really just lawyerese for “we won’t resolve disputed copyrights.” The United States Copyright Law (17 U.S.C. section 512) makes the ISP responsible once notified of the infringement in writing, and is signed “under penalty of perjury.” The copyright need not have been registered at all, mentions Mr.Petit. “It is required only for a lawsuit, and late registration only limits the remedies available in court.”
Be sure to “immediately print the outgoing message and sign and date the printout”, mentions Mr.Petit. Mr. Petit’s more-detailed discussion, including sample letters, is at http://www.authorslawyer.com/c-pir0.shtml
3) Be sure to also contact the payment processor. Most thieves use a third party processor such as PayPal or ClickBank. Contact them immediately asking them to close their client’s account.
4) In most cases, by this time your problem will be solved. The hosting company will suspend their services, the payment processor will stop processing payment, or the ISP will stop the theif’s Internet Service.
If not, you may need an attorney who handles intellectual property disputes such as an e-book theft. It may take just a letter from him or her to resolve this situation.
You may think, “I will let it go - it’s only one person, how much harm can he possibly do?”. One illegal reseller is most likely not going to hurt your business. But if you don’t take measures to stop more than one thief, you may slowly notice a drop in sales, as the Internet becomes saturated with your product.
Do take basic measures outlined in the steps above. It won’t take you more than a couple of hours, but will save your business cash flow in the long run.
IV. How can you prevent e-book theft?
Catching and pursuing your thieves is not easy and time-consuming. Many e-book authors choose to prevent such situations before they even write their e-books. Here are some ways that you can stop theft before it happens.
1) Use an e-book compiler that makes your e-book 100% theft-proof. “E-book Pro” offers you such protection. With it you can remotely cut off access to anyone who stole, illegally redistributes, or otherwise loses their right to your ebook. Developed by the Internet Marketing guru, Cory Rudl, this is the ONLY software on the market that offers such protection for your e-books. You can check it out at:
http://www.helpingfoot.com/ebook-security.html
2) Always hide the contents of a directory where your e-book file is located. There is not much you can do if your customer decides to resell your e-book, but for those who are looking for easy-to-steal files, be sure to place “index.html” in that directory. This will insure that your files are invisible to Internet users.
3) Give your e-book a creative file name. I noticed that at least once a day someone tries to “guess” my e-book file name by typing different ones in. Don’t name your e-book file close to its title.
4) Password protect your e-books, and change your password at least once a month. This can be easily done through your hosting company control panel, or via a CGI script.
5) Do a search on your e-book title (and your name) at least once a month to see if anyone is selling your e-book without your knowledge. When you start selling Reprint Rights, be sure to save all the names of your resellers. This way you will always know whether this person is authorized to resell your e-book.
IV. How can you take advantage of e-book theft?
Yes, you read it right. Some authors actually take advantage of their e-books being stolen, especially those writers who have been in such situations before.
Here is the thinking behind this concept. If a thief truly wants your e-book, he will find a way to get it. Even if it means typing it up manually!
Instead of doing everything possible to stop the theft, authors take it into consideration BEFORE writing their e-books. Here is how you can do it, too.
1) Promote yourself, other e-books, your services, your newsletter, and your web sites throughout the e-book. If you’re giving examples, try to use your own web sites and your own experiences to illustrate.
2) Always have at least one more product for sale as your back-end product. Mention it throughout your e-book and link to it where needed.
3) Be sure to offer an incentive to your readers (whether they come from you or your thieves) to subscribe to join your mailing list. Give away a free report, a free e-book, a free newsletter, a free pen, etc. just to capture their e-mails. You will then be able to send them follow-up messages and special promotions.
4) Create more and more e-books of interest to the same audience. Since they can’t get more from the thief, they will get it from you!
5) Put a lot of personality in your e-book. It will make it harder to steal and claim as somebody else’s, will make you develop close relationships with your customers, and will make your e-book better.
In my own e-book development, I try to combine all of the above - prevention, pursuing, and promotion. But here is to your e-books never to be stolen!
Milana Leshinsky is a full-time Internet Entrepreneur, and the author of a web design manual for beginners, “Create Your First Business Web Site in 10 days”. http://www.firstbusinesswebsite.com/?ebookthft
Submitting articles to article directories is a great way to increase traffic to your website, promote your product and establish yourself as an expert in your field. Its also an easy and effect way to gain backlinks to your website, especially if you have an established site with original content.
First, a little about article directories. Basically, article directories allow writers to make available their articles to website, ezine and newsletter publishers. When a publisher uses your article you’ll begin to increase your web presence. If a publisher of a newsletter with 2000 subscribers publishes your article, 2000 people will read about your website or product. At the end of each of your articles you can tell the readers a little bit about yourself, inform them of your website and create links in a resource box. Article writing is simple. Your articles don’t need to be long but they should offer the reader some useful information. Also, submitting original articles will eventually give you credibility and expert status.
Write about what you know and share your knowledge of a product or topic. For inspiration simply turn to your website. You’ve probably spent hours creating the content for your site. Why not make this information available for others to use if it will drive traffic to your site? My website, for example, is a garden resource site covering a wide range of garden topics. Most of the content on my site is written by me. What I’ve done is taken my content and converted it into multiple articles which I’ve submitted to various article directories. I usually rework the content slightly, longer entries, for instance, are split into two articles. Sometimes the article is a summary of a topic, if the reader visits my site they’ll be more apt to stick around for a while to read the full version.
Creating a website takes time and energy, going back and reusing what you’ve already written and reworking it is a fast and effective way to create and publish articles. The information is there, utilize it. Making your website content available to other web publishers allows you to increase your web presence; an important factor in increasing traffic to your site.
There are a number of directories to which you can submit your writing. Some of the larger directories get thousands of hits per day. If your trying to reach a very specific audience, smaller, niche directories which specialize in specific fields may be ideal. One such directory, www.GardenListings.com/articles offers articles on gardening, the arts, nature, travel and a few other related fields.
The most important thing to remember when writing and submitting articles is to be sure to offer your readers and potential customers original, useful information. If you do this readers of your articles will be more apt to click on your link and visit your website.
|
T Hallinan is the founder and owner of the garden resource website http://www.gardenlistings.com Visit the article directory at GardenListings at http://www.gardenlistings.com/articles |
(ignore these and you can start passing out pillows and blankets)
* Don’t signal your punch line. If the humor in your punch line depends upon the words ruptured camel, don’t say the following: Did you hear the one about the ruptured camel?
* Don’t EVER repeat a punch line! Once the surprise is revealed, the joke is history. I’ll repeat this, but I don’t want to hear you repeating any punch lines. Let me repeat. Don’t EVER repeat a punch line. Don’t EVER repeat a punch line. NEVER repeat a punch line. You’ll be shot by the humor firing squad if you repeat a punch line. OK. I’ll let you repeat one, but only under certain circumstances. Here’s the exception. If you had a joke or punch line that bombed miserably, you can call it back later to make fun of yourself.
* You must absolutely, positively memorize your punch line. You should be able to awaken out of a deep sleep in an earthquake and, without hesitation, deliver your punch line accurately. Give all the facts necessary for the joke to make sense. The humor is lost if you leave out the necessary details.
* NEVER, EVER explain your joke. If they don’t understand, it’s your fault for telling the wrong joke to the wrong audience. The hypnotist says, ‘You’re getting sleeeepy.’
* Use the fewest words possible to get to the punch line. Brevity is truly the soul of wit (never use a worn out cliché either). The longer the joke, the funnier it must be.
* Don’t walk around too much when telling a joke or story. I walk, but I stop when important points are being made and when I’m delivering a punch line.
* If you use notes, highlight or mark upcoming jokes or stories so they don’t sneak up on you. They will need special emphasis.
* Practice! Practice! Practice! I tell a joke or story 30 to 50 times in practice before I use it in a presentation.
Copyright © 1998 - 2005 Advanced Public Speaking Institute
Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book “Wake ‘em Up Business Presentations” and “Click: The Ultimate Guide to Electronic Marketing.” It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his clients’ needs. http://www.antion.com
Advanced Public Speaking Institute
3105 Sergin Ct.
Virginia Beach, VA 23452
(757) 431-1366
Fax (757) 431-2050
Contact: cmckinney@public-speaking.org
http://www.GreatPublicSpeaking.com
Visit our Blog at http://www.GreatPublicSpeaking.BlogSpot.com
The name of the game as far as Internet marketing is concerned is original content. If you are serious about promoting your website, increasing traffic and improving your search engine page ranking then your website must have original articles with relevant content.
Original articles can be beneficial to your web site in two major ways.
1. Keywords. Search engines can only see text. Therefore it is vital that the pages of your website have a lot of text which include keywords associated with your target market or product. As you are probably aware, you cannot simply add keywords in a meaningless format all over your web pages. This will turn customers away as fast as they can click and it is also considered spamming by the search engines and can get your site kicked off the search engines. Articles about subjects relating to your target market are the best way to provide keywords in a relevant meaningful context to your site.
2. Secondly, articles are beneficial to your site because they give customers a reason to return to your site. Getting visitors to return to your site is so much easier than finding new ones. If you web site provides regularly updated unique useful information your Internet visitors are more likely to return on a regular basis.
Uses of Articles
There are a number of ways you can use articles to increase traffic to your web site.
The first thing you should do is set up a blog to be attached to your web site. Your articles can then be posted to your blog and by submitting your blog to the blog search engines and directories you will be marketing your site and creating links throughout the World Wide Web.
In addition to submitting your articles to blogs you can have a section of your website called “articles.” An article can have an entire page dedicated to it targeted to a specific keyword. It is important that you do not use the exact same articles, which you are also submitting to your blog. You can re-word the articles though and then use them. Search engines will know it if you are using the same material in different areas of your web site and this is not an accepted practice.
Finally, a third way you can use articles to promote your web site is to submit articles for press release. Check out www.prweb.com. This is a great site for submitting our press release and it is free.
Original web content in the form of articles will go a long way in promoting your web site for increased traffic and visibility. The key is to regularly update your articles with new and fresh content, which your target market will find interesting. You can write your articles yourself or there are a number of services online, which write original web content for good prices.
—————————–
Subscribe to our FREE Internet home business tips and website marketing secrets newsletter with hundreds of money making tips and tricks. Send email to onlinebizhome@getresponse.com
———————————-
This article is available for reprint in your opt-in ezine,
web site or ebook. You MUST agree not to make any changes
to the article and the RESOURCE BOX MUST be included.
(c) Onlinebizhome.com 2005 All Rights Reserved
Ebooks are part of the new frontier of cyberspace. They are an
entirely new medium for sharing marketing information, ideas,
techniques, and expert knowledge. Each day the number of people
accessing the Internet grows, causing the exposure of your ebook
to increase incrementally. It’s obvious why electronic
self-publishing has become so popular so quickly.
The publishing industry, I hope, does not intend to forever
banish the printed word to the dustbin of history. Books in
print have their own special qualities and merits, and the world
would be diminished by their disappearance.
Having said that, let’s look at what makes ebooks so important
and so unique. Ebooks have certain abilities and qualities that
other mediums do not possess.
For example, ebooks are fairly easy to produce, and their
production cost is inexpensive. Just think about it: you don’t
need a publisher, an agent, a printing press, offset film, ink,
paper, or even a distributor. You just need a great concept, the
ability to write it or to hire a writer, and the right software.
Additionally, ebooks are easily and rapidly distributed online.
They are also easily updated; they do not require a second print
run. All you need is to go into your original creation and
modify the text or graphics. Because of this flexibility, ebooks
can change and grow as fast as you can type.
Ebooks are also immediately obtainable. You don’t have to go to
a bookstore or search through endless titles at an online
bookstore. All you have to do is download it from a website, and
presto! It’s on your computer, ready to be read.
Ebooks are interactive. This is one of the most unique and
specific qualities that ebooks offer. You can add surveys that
need to be filled out, order forms for customers to purchase
your products or goods, sound and video that draw your reader
into the virtual world of your ebook, even direct links to
relevant sites that will expand your ebook outward. The
potential is virtually limitless.
Ebooks have a particular kind of permanence that other mediums
do not possess. Television shows and radio shows air once, and
then may rerun a few times. Ebooks remain on your computer for
as long as your choose, and they can be read and reread whenever
you choose to. They can even be printed out and stored on the
shelves of your traditional home library.
Another wonderful quality is that ebooks have no barriers in
terms of publishing. You don’t need to go through the endless
process of submitting your manuscript over and over again, and
then once you land an agent, having the agent submit your
manuscript over and over again. Nor do you have to shell out
thousands of dollars for printing a self-published book. All
ebooks require is a writer and appropriate software. Figure out
your market, write your book, post it on your website, and with
the right business savvy, your audience will come to you.
Finally, you have creative control over your ebook. You don?t
have to compromise with an editor or the publishing trends of
the time. You don’t have to haggle with a designer or wait for
copyedited galleys to arrive by snail mail. You are in complete
control of the design and the text.
How to Use ebooks for Marketing and Promotion
There are innumerable ways to use ebooks to promote your
business and drive quality traffic to your website. Once posted
on your site, you can turn them into a daily course, which
brings your customer back to read the next chapter. You can use
them as a free gift for making a purchase or for filling out a
survey. Put your ebook on a disc, and you will have an
innovative brochure. Blow your competition away by inserting the
disc into your sales packages.
The most effective marketing products are those that are unique.
Copyright your ebook, and immediately, you have a powerful tool
that you, and you alone, can offer to the public. People will
have to visit your site to acquire your ebook, which increases
the flow of quality traffic and the potential of sales and
affiliate contacts.
Make sure that you keep your ebook current. Update it frequently
as the market and trends change. Add new advice and techniques
to show your prospects how your goods or services can enrich
their lives. By constantly keeping abreast of new trends and
techniques, you can continue to see profits from your ebook for
years after your original creation.
Another phenomenal advantage of ebooks is that you can test
their marketing potential without putting out hardly any cash at
all. You can even produce an ebook one copy at a time, each time
you receive an order, eliminating the need for storage and
inventory. By this method, you can gauge the saleablity of your
ebook, and make adjustments as necessary until the orders start
pouring in. Ebooks allow you to learn about your market and
customer habits and motivation over a period of time, without
risking your precious financial resources. They also provide you
with an invaluable way to gather marketing information, which
you can use in many different facets of your business.
Use your ebook to discover what the specific goals and problems
are in your specific industry. Then figure out how to solve
these problems, and publish an ebook with this invaluable
information. This will increase the value of your business,
upgrade your reputation, and get you known as an expert in your
field.
You can extend the value of single ebook by breaking the book
down into chapters for a serial course, into special reports
available on your website, or into audio or visual tapes. Ebooks
can be broken down into several different promotional materials
by excepting some of the articles and using them to promote your
product. You can include a catalog in your ebook to promote all
the products or services you sell. You can include a thank-you
note for reading your book and an invitation to download a trial
version of your product. Or you can include a form for your
audience to contact you for further information or with
questions, thereby building your business relationships and your
mailing list.
Using ebooks in this manner helps to cut the cost of
individually producing separate promotional materials. You can
use a single ebook to entice new prospects and to sell new
products to your current customers.
No other medium has this kind of flexibility and ability for
expansion. Think of your ebook like a spider spinning a
beautiful and intricate web. Now go and create that web, and see
how many customers and prospects you can catch!
P.S.
If you’ve enjoyed this article, please be sure to forward it to
a friend.
5 Tips to Successful Resume` Writing
Are you afraid of stepping outside of your box? Don’t be! Most
people are nervous making a career change. Even a business
professional like Donald Trump had to start somewhere. And now
you too can learn ‘how to’ write a resume` that guarantees
success.
Look at the Industry
Let’s start with researching your interests. What industry do
you enjoy working in? Do you have the skills and knowledge to
work well at this position? Will the job of choice also provide
a substantial income? What is the hourly rate for an entry level
position in this industry?
Take a piece of paper and write down your answers to the above
questions. Be honest with yourself, after all this is your
future. If you can answer with clear facts, you’re ready to
start creating a target resume.
Create an Objective
Next, develop your objective statement. The objective statement
is no longer than 170 characters (2 lines of content), and
clearly states ‘what’ you hope to achieve at your new position.
For instance, “To obtain a position in a fortune 500 company
that will recognize my skills and encourage growth within the
company.” This is your opportunity to sound impressive.
Turn the table and look at yourself from an employer’s
perspective. The more you understand an employer, the better
you’ll get at writing a resume`. Direct your resume towards the
employer’s needs, because that’s what an employer will respond
to.
List Your Attributes
Use the heading Summary of Qualifications to list all of your
attributes. The employer reviews your resume` for ‘highlights’
of you skills. For instance, applying for an office job would
require some skill in clerical duties. Instead of saying, “I’ve
worked in the clerical field for six years as a receptionist,
data processor, and word processor,” be creative and sound
professional. Such as:
Administrative Support (6 yrs) - Responsibilities included
answering the phones, data entry, and word processing for the
CEO.
Your Summary of Qualifications should consist of a maximum of 4
major attributes. Use descriptive words and stay within 2 lines
of content. The best way to do this is to turn your job duties
into a titled attribute. For instance, if you entered payables
and invoiced customers you could create attribute titles like
accounting clerk and customer service. Once you get the hang of
it, it becomes easier to ‘fluff’ up your resume` with true
facts. List Your Technical Skills
In today’s world of technology, it is important that you’re
equipped with computer skills. Take some time to bullet point
the technical knowledge you’ve obtained over the years. This
includes the software programs you can operate (i.e. Word,
Excel, Peachtree Accounting, and Internet Explorer). Although
this section isn’t a requirement, this will eliminate extra
interview questions and help the employer evaluate your skills.
Fluff Your Employment History
How you list your employment, history depends on the type of
position you’re applying for. Sometimes, you should eliminate
the less significant positions to increase the odds of your
resume` being noticed. Here is an example:
Joan worked at a retail store for 9 months and an ice cream shop
for 3 months. Both jobs required her to deal with customers
directly. Joan had an opportunity to apply for a job in sales
for a major manufactory, but she was afraid she couldn’t write
an impressive resume` from her employment history.
By combining the months spent on both jobs, the employer’s eye
picks up she has worked in customer service for a year verses 9
months in retail and 3 months serving ice cream.
April 2000 to March 2001 Customer Service Nu-Lady Retail and
Macs Ice Cream Shop
Again, put yourself in the employer’s shoes. What are you
looking for in an employee? A job history that shows you’ve
moved from one job to the next will not win you an interview.
Closing with Education & Certificates
In the end, your employer will want to know how much education
you have, where you went to school, and if you’re trainable. End
with a ‘bang’ and include any continuing education courses
you’ve taken and certificates you’ve achieved.
Summer High School 3.0 Grade Average Computers Business School
4.0 Grade Average Management Smith College 3.0 Grade
Average Associate Degree People Skills Certificate of
Achievement
Most target resumes` are clear cut and only provide the employer
with information that pertains to the position you’re applying
for. Don’t be afraid to ‘fluff’ up the content with truthful
facts. Never exceed one page of content if you can help it, and
write the content so it is easy to read using layman terms. You
can impress them with your personality at the interview.